Pharos Lens
Drawn from the lighthouse metaphor, the Pharos lens offers a guide to the information available from the Pharos Project. The lens is a new tool for signaling and documenting the environmental and social performance of products in the marketplace. The Pharos Label (see below) will accompany the lens and offer more information than any other green label in the market, including the ability to compare the actual ingredients and attributes of products that bear the label. Together, the lens and label will allow Pharos users to determine the attributes most important to them.

Pharos Label
The Pharos Label is designed specifically to address the needs of the consumers, most of whom have to make relatively quick decisions about products. Our label contains consistent and detailed information, that is presented simply and in a familiar, friendly format.